Legal

Privacy Policy

Last updated: April 2026

Masculine IQ is built on the principle that your data belongs to you. We collect only what we need to run the platform, we never sell your personal information, and you can request deletion of your account and all associated data at any time.

1. Who We Are

Masculine IQ ("we," "us," or "our") operates the Masculine IQ website at masculineiq.com and the Masculine IQ iOS app. We are a men's wellness competition platform that helps men optimize testosterone, manage weight, build muscle, and improve mental clarity through daily wellness competitions and AI-powered coaching.

For privacy questions, contact us at info@masculineiq.com.

2. Information We Collect

We collect information you provide directly and information generated through your use of the platform.

Information you provide:

Information collected automatically:

3. How We Use Your Information

4. Bloodwork and Health Data

Bloodwork and biomarker data you provide is used exclusively to personalize your daily tips and AI coach insights. It is never displayed on any leaderboard, never shared with other users, and never sold to any third party. This data is stored securely in Firebase and is not used for any advertising or profiling purpose.

Masculine IQ is not a medical service. Health insights provided by the app are for general wellness purposes only and are not a substitute for professional medical advice.

5. Challenge Prizes and Stripe

All challenge prizes are company-funded from subscription revenue. There is no peer-to-peer payment between users. Prize payouts are processed through Stripe Connect. When you win a prize, you will be asked to create a Stripe Express account. Stripe handles all payment processing, identity verification (KYC), and tax reporting for winnings over $600 per year (1099-NEC). Masculine IQ covers all Stripe processing fees — winners receive the full prize amount.

Stripe's privacy policy is available at stripe.com/privacy.

6. Apple In-App Purchases

Subscriptions are processed through Apple In-App Purchase. Masculine IQ does not store your payment card information. All billing is managed by Apple. To manage, change, or cancel your subscription, go to iOS Settings > Apple ID > Subscriptions.

7. Data Sharing

We do not sell your personal data. We share data only with the following trusted service providers, each bound by confidentiality obligations:

Challenge leaderboard rankings and your Macro Identity level are visible to other participants in the same challenge. Your bloodwork, biomarkers, and macro targets are never visible to other users.

8. Data Security

We use Firebase Security Rules to restrict data access to authenticated users only. All API keys are stored server-side in Firebase Secret Manager and are never exposed in client code. All data is transmitted over HTTPS. Rate limiting is applied to all server functions to prevent abuse.

9. Data Retention

We retain your account data for as long as your account is active. If you delete your account, your personal data, meal logs, activity logs, and challenge history are permanently deleted within 30 days. Aggregated, anonymized analytics data may be retained indefinitely.

10. Your Rights

To exercise any of these rights, contact us at info@masculineiq.com or use the account deletion feature within the app.

11. Cookies and Analytics

Our website uses Google Analytics 4 with IP anonymization enabled. GA4 uses cookies to understand how visitors use the site. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on or by adjusting your browser's cookie settings.

12. Children's Privacy

Masculine IQ is intended for users aged 18 and older. We do not knowingly collect personal information from anyone under 18. If we become aware that a minor has created an account, we will delete the account and all associated data immediately.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised date and, where appropriate, by sending an email notification.

14. Contact

For privacy questions or data requests, contact us at info@masculineiq.com.