For men who keep score

The health app where you earn your rank.

Snap a photo of your meal. The AI scores it. Then you compete Monday to Friday against nine other men. Winning earns you rank: stripes back, titles, and a Monthly Championship that ships real prizes home.

No calorie obsession. No shame. Just your inputs, your outputs, and a scoreboard that keeps you honest.

Claim Your Spot Not sure where you stand? Take the 60-second body type quiz
10
Men per challenge
Mon–Fri
Weekends are yours
2
Titles to claim
Masculine IQ home dashboard showing verified lifts, health stats, and fitness tier
The Assessment

Where do you stack up?

Test your baseline, train to your numbers, and stack consistent days. All of it scored against men your age and weight.

01 · TEST

Find your real baseline.

Your age, your weight, your lifts, your mile. Eight verified tests turn them into one score, tiered from Novice to Elite against men in your class.

Fitness Levels screen showing composite tier ring and eight verified tests
02 · PROGRAM

Build muscle with weights built for you.

Your body type and test numbers set every working weight. A 4-day program that fits your life and adds weight as you earn it.

Tuesday weights session with bench press, back squat, and farmers walk working sets
03 · GET CONSISTENT

Consistency runs the show.

Short workouts, sun-timed days, five-minute breathwork. Stack small daily wins and your metabolism stays primed, so your energy, focus, and bloodwork move the right way.

Consistency heatmap showing active days, streaks, and the recent points ledger
What Is Masculine IQ

How well do you understand your own machine?

Your Masculine IQ is your ability to understand how your body operates at its peak. Every guy knows the feeling of being unmotivated, stuck, or running on empty. The fix isn't more willpower. It's a system. And the endgame is deletion. Once you've trained yourself to collect the right inputs, you won't need us.

Nutrition

Meals tailored to your age, weight, body type, and goals.

Training

Muscle-building programs built off your verified numbers.

Circadian Rhythm

Days timed to your sunrise, midday, and sunset windows.

Breathwork

Five-minute resets that keep your head clear.

Bloodwork

Track the markers behind testosterone and energy.

Brotherhood

A crew of guys in your age and weight class.

See what men in your class are eating, what they're doing outside, and which habits score highest in the weekly competition. Then go beat them.

What the data shows

Men today have less testosterone than a generation ago.

17%
Lower average testosterone in American men today vs. men the same age in 1987.
Travison et al, 2007. Journal of Clinical Endocrinology & Metabolism
1%
Annual decline in total testosterone for the average man over 30. Diet and lifestyle accelerate or slow it.
Harman et al, 2001. Journal of Clinical Endocrinology & Metabolism
400
Average ng/dL total testosterone in U.S. men today. Optimal range starts around 700.
American Urological Association, 2018
Built From Your Numbers

Your body type sets the plan. Not someone else's.

Onboarding reads your body type, age, and weight, then sets your macro targets and daily calories before you log a single meal.

When you're ready, an 8-test strength assessment calibrated to your age and bodyweight builds your custom 4-day training program. It progresses every two weeks and resets when you hit a new personal best.

Find Your Body Type
Nutrition Levels showing Mesomorph body type and personalized 40/35/25 macro targets
Masculine IQ Insights dashboard showing Nutrition, Fitness, Bloodwork, and Consistency levels
The Event Ladder

Win your week. Take the month.

Weekly

10-Man Challenge

Monday to Friday. Entry with stripes. Top finishers earn stripes back; win your group and carry the Weekly Winner title into the Monthly.

Monthly

Championship

Weekly winners face off, free entry. Top 10 ship home a prize haul from natural health brands we respect, and the winner takes the Monthly Champion title.

The Founding Class

Nobody gets to be first twice.

On day one, every man starts at zero. Same baseline, same board, same shot. The first Weekly Winners in MIQ history come out of the founding class. So does the first Monthly Champion. That title gets crowned exactly once, and it never comes up for grabs again.

Profile built before launch.
Body type, macros, baseline, and your program ready on day one.
Your trial includes your first full 10-man challenge.
Five welcome stripes on us.
Founding boards only.
Your first challenge is against other founding members.
Claim Your Spot

Free to claim. $15/month with 7-day trial at launch. Billed through your Apple ID.

Founding Member Access

If not now, when?

Claim your spot and MIQ builds your profile before launch. Your baseline, your program, and your first 10-man challenge, ready on day one. The founding class is filling now.

Claim Your Spot

Free to claim. $15/month with 7-day trial at launch.